Joe’s Hot Take:
This is a great article about the nuances of negotiating the price of a car on your own, but who wants to have to be an expert negotiator when only purchasing a new car every three to seven years. Plus, one victory in this process is oftentimes followed by a defeat, with the net effect being a worse deal than the one you thought you negotiated. This is where a good auto broker comes in. They weed through all of this for you. Each step of the process is individually dealt with so that each step is a victory for you. And the best part – you do it all from the comfort of your home or office. Just a very simple transaction where you walk away knowing you got a great deal.